Brand Building
I have represented some of the world’s biggest beverage brands. I have worked as a brand ambassador, consulted on experiential marketing for trade and consumers, developed tasting programs, drink strategy and training materials. I have created flavor profiles for new beverage products including spirits and wine based products, CBD and functional beverages, and non- alcohol products.
Partner and Chief Mixologist
In April 2023, Lynnette launched Delola, a line of ready-to-enjoy world-class crafted spritzes, in partnership with Jennifer Lopez. Delola Ready to Enjoy Spritz Cocktails launched with three expressions – Bella Berry Spritz crafted with Premium Vodka, berry and hibiscus, Paloma Rosa Spritz crafted with Premium Tequila, grapefruit and elderflower and L’Orange Spritz crafted with Amaro, Orange and Passionfruit. Each product comes in 375ml and750ml bottles. The liquids are spirit-based and made with natural botanicals, ranging from 10.5% (21 proof) to 11.5% alcohol (23 proof), are approximately 110 calories or less per 5oz serving, and are gluten free.
Aplós
I am the liquid creative director for Aplós, functional, non-alcoholic spirits that calm and uplift. Aplós was designed to replicate the ritual of drinking a spirit.
Zacapa Rum
I started as a full time ambassador for Zacapa Rum in 2008 when it relaunched in the US. I have continued consulting work with Zacapa on a consultancy basis working on drink strategy, trade education, and styling photos for social media with photographer Shannon Sturgis .
Nestle Waters
I was the Perrier, Nestle Waters National Mixology Ambassador for several years. I developed drink strategies for the brand, customer and sales team trainings, and experiential events. I created and launched the mixology for San Pellegrino Sparkling fruit beverages shot by Eric Medsker.
